Topsy’s Popcorn

Topsy’s Popcorn, a specialised popcorn manufacturer based in Kansas City, USA, sought to enhance the visibility of their small packaging products on shelves and at point-of-sale outlets Traditionally in clear cellophane bags, the client chose a newly designed resealable foil package, featuring Food for Thought's vibrant illustrations of the product in an explosive composition. Incorporating the visual ingredients of each flavour within the corns and set against a black background, the designs have real impact, which coupled with the traditional Topsy’s logo and gold framing, transform the snack's shelf appeal. In all, 15 flavours were illustrated, even a special blue and white version to celebrate the Kansas City Royals' baseball team!